There was a time not so long ago bought a car is one of the worst shopping experience. As you drive away many agents, You can't escape the feeling that you're not getting the best deal.
Then something changed that make shopping for a car almost, well, Nice, such as shopping is supposed to be.
Something that's information. Much to the annoyance of the dealer, used car buyers can get a reliable automated data rates. Just a few dollars of Consumer Reports estimates what the agent was paid for the car and what, after a fair markup, the buyer must pay. Shoppers often gets enough information to know when it will be the best time to buy a car.
Buy a camera or smartphone is not easy because we have no information about the price. There is the illusion that the Internet has provided what we need to know about the price, but that's a big jumble of information makes purchasing decisions more confusing and anxiety producing.
The fact of the matter is, not at the field level shopper playing with retailers and manufacturers. They know, thanks to the Internet, more about You and your intentions than You might never know about them. Whenever You see a product on your site, every time You buy a product online, You provide valuable signals.