The company this week unveiled UP, neat engineering that synchs bracelet with software for iPhones, iPads and iPods touch device to direct users towards better habits when it comes to eating, sleeping, and being active.
"UP the jawbone's first step in giving people the tools to become involved as consumers their own health," says founder and CEO of Jawbone Hosain Rahman.
"As a global health crisis mounted, we feel a strong sense of responsibility to see if we could harness the resources and talents to make a difference," he said.
Jawbone has compiled a bracelet of power-efficient that it looks like a simple piece of jewelry but the sense of body movements and sleep patterns so well that it can say how many steps a person takes or how deep he was slumbering.